LexisNexis® Insurance Market Insights – Auto Shopping Insights

Benchmark insurance shopping activity across the market to help understand your share of shoppers, identify where demand is growing and see how your competitive position is changing.
Download auto shopping brochure

Are you capturing your fair share of insurance shoppers?

It can be difficult for U.S. personal auto carriers to determine whether changes in shopping activity are driven by their own strategic decisions or broader market trends. Carriers may only have visibility into consumers who shop their brand, making it difficult to understand their true penetration into the broader shopping population.  Survey-based sources rely on self-reported responses, while many alternative sources can reflect only certain shopping channels or consumer segments. As a result, carriers may lack an accurate view of their share of shoppers in the market.

With LexisNexis® Insurance Market Insights – Auto Shopping Insights, you gain more current, industry-wide benchmarks for U.S. auto insurance shopping activity and switching behavior. See how shopping trends shift with historical and current data on channels, demographics, risk scores and more. Because shopping behavior reflects both consumer demand and competitive positioning, these insights can help inform acquisition, retention and underwriting strategy—so you can better understand where demand is shifting and act on it sooner.
 

Get the insights you need to help keep up with insurance shoppers on the move.

Talk to an expert

Gain a more current view of where auto insurance shoppers are going

Benchmark against the industry

See whether changes reflect your strategy or market trends

Measure shopper penetration

Better understand your penetration into the shopping market and how it compares with overall market activity

Spot emerging retention risk

Pinpoint segments that show increased shopping activity

Act earlier on market shifts

Better detect shopping trends before policy results shift 

Access more complete auto insurance shopping benchmarking data within weeks—not quarters

Traditional insurance shopping data can take months to arrive and may only provide a partial view of the industry. Internal data only shows you customers who have shopped your brand.  

With Insurance Market Insights – Auto Shopping Insights, you can:

• Measure shopper penetration. Understand your share of the shopping population and benchmark performance against overall market shopping activity rather than relying solely on quotes, applications or survey responses.
• Get faster auto insurance shopping insights. Weekly datasets help surface emerging shifts in shopping activity, while monthly datasets help provide deeper context on purchasing behavior and segment performance.
• Verify shopping behavior. Compare your results against de-duplicated market data that has been cleansed of renewals, endorsements and other non-shopping activity.
• Get more detailed shopping segmentation. Analyze shopping and switching volumes by ZIP code, demographic cohort, risk profile and distribution channel.
 
 Insurance shopping insights are delivered as flexible bulk data files that can be integrated with your BI tools. The report does not identify individual consumers, show individual competitors’ performance or provide “real time” insights. 

Spot shopping trends earlier to help adjust your growth and retention strategy

Understand whether insurance shopping trends reflect your performance or the market
Do changes in demand reflect your strategy or shifting market conditions? Insurance Market Insights – Auto Shopping Insights provides a more comprehensive view of shopping activity across the auto insurance market, helping you understand both your competitive position and your penetration into the broader shopper population. Determine whether changes in quote volume reflect shifts in your performance or changes in overall market demand.

Marketing: Benchmark customer acquisition and retention performance against market demand
Guide marketing planning, channel investment and messaging mix with a clearer view of how your quote and application trends compare to the market.  

Underwriting: Assess your portfolio performance across segments
Understand where your portfolio may be gaining or losing ground by analyzing shopping activity across geographies, risk segments and distribution channels.
Better Identify segments where shopping creates retention risk and opportunity
Internal data only shows you when consumers shop your brand. Auto Shopping Insights helps you understand how many of your customers are shopping competitors and where that activity is occurring across the market. With the ability to analyze shopping volumes by geography, demographic cohort, risk segment and distribution channel, you can identify emerging retention risks and make more informed acquisition and retention decisions.
 
Marketing: Align marketing investment with shopping activity
Use market shopping signals to help guide customer acquisition and retention strategy, including channel allocation, messaging and retention campaigns. Identify segments where your policyholders are actively shopping competitors, and find new segments where demand is rising. 

Underwriting: Align pricing and portfolio strategy with market shifts 
Analyze U.S. insurance shopping and switching activity across risk profiles, geographies and distribution channels to help identify segments where your portfolio may be losing ground and where you can win more business. 
 
Identify emerging demand across consumer and risk segments
With Insurance Market Insights – Auto Shopping Insights you access historical and ongoing shopping and purchasing volumes to help forecast seasonal patterns and evaluate the impact of rate filings or product changes over time.

Marketing: Uncover emerging demand to help guide targeting and spend
Support more precise acquisition and marketing strategies with state and ZIP-level granularity that helps reveal where demand hotspots and demographic cohorts may be entering the market. Historical insurance shopping benchmarks can help you measure the effectiveness of marketing campaigns, rate changes, and product updates while tracking how shopping demand evolves across markets over time.

Underwriting: Identify segments aligned with your growth strategy
Analyze insurance shopping activity across consumer cohorts, risk segments and geographies to help identify where demand is increasing and where your underwriting appetite and portfolio strategy may be well positioned to grow.

Get the insights you need to help keep up with insurance shoppers on the move.


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LexisNexis® Insurance Market Insights is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, LexisNexis® Insurance Market Insights may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc Copyright © 2026 LexisNexis