LexisNexis® Prospect Qualifier

Utilize predictive modeling to analyze your rate competitiveness in near real time—so you can focus where you’re most likely to win.

Turn price competitiveness into a strategic advantage—by knowing where to compete

Rate competitiveness is one of the biggest drivers of conversion. Yet many marketers rely on generic or self-reported data that doesn’t show where they’re truly competitive. And because competitiveness shifts with each consumer’s unique risk—not across a whole ZIP code or segment—budgets can often drift toward leads unlikely to convert

Gain visibility into your rate competitiveness ranking at the individual consumer level with LexisNexis® Prospect Qualifier. Tap into proprietary shopper profiles and industry-wide pricing rankings for insights you can't get from internal models or generic data. Breaking down leads into a four quartile ranking, Prospect Qualifier can help show you where your rates are competitive. With this dynamic, predictive model, you get current insurance insights tailored to your book of business—so you can focus where your pricing gives you an edge.

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Win more leads by knowing where to compete

Spend wisely

Focus your budget on leads you can actually convert

Get more of the right customers

Turn more quotes into policies by competing where you’re strongest

Segment by competitiveness

Target prospects at the individual level, not by demographics

Gain competitive intelligence

See how your rates stack up against the market

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See which leads your pricing can convert

Prospect Qualifier groups leads into four quartiles, showing where your rates are competitive—and where they’re not.

Leads in Quartile 1 are nearly 70% more likely to convert into policies than those in Quartile 4.¹

When you know where you’re most competitive, you can segment and prioritize the auto insurance shoppers most likely to convert.

1. LexisNexis® Risk Solutions, Internal Data 2024

Compete where you can win—so more of your quotes turn into policies

Rank each lead against the broader market

Prospect Qualifier uses predictive modeling with proprietary shopper profiles and pricing data from LexisNexis® InsurQuote® Direct to assess each prospect’s rate competitiveness ranking. It factors in your rate, competitors’ rates and consumer profile differences—like marital status, vehicle or coverage needs—to show how competitive your pricing is across the market.

Get competitive intelligence built for insurance:

	Insurance-specific Gain a tailored view of competitiveness by combining industry-wide data with your rating criteria.
	Individual See beyond demographics with prospect-level insights.
	Dynamic Make decisions with timely intelligence, based on the most current data.

Rank each lead against the broader market

Get competitive intelligence built for insurance:

	Insurance-specific Gain a tailored view of competitiveness by combining industry-wide data with your rating criteria.
	Individual See beyond demographics with prospect-level insights.
	Dynamic Make decisions with timely intelligence, based on the most current data.

Assess your position against the market for each lead

Prospect Qualifier fits easily into your marketing workflows, helping you reduce acquisition costs and drive stronger ROI.

Get more of the right customers:

	Evaluate leads See competitiveness upfront to suppress low value leads and fine-tune bids across paid channels.
	Build better lists Segment prospects by competitiveness to focus outreach where you’re most likely to win.
	Refine your Customer Relationship Management Prioritize organic leads, retarget unsold quotes and focus resources where they’ll make the biggest impact.

Prospect Qualifier integrates with LexisNexis® Lead Optimizer for Auto and LexisNexis® Market Magnifier for lead scoring and list building.

Assess your position against the market for each lead

Prospect Qualifier fits easily into your marketing workflows, helping you reduce acquisition costs and drive stronger ROI.

Get more of the right customers:

	Evaluate leads See competitiveness upfront to suppress low value leads and fine-tune bids across paid channels.
	Build better lists Segment prospects by competitiveness to focus outreach where you’re most likely to win.
	Refine your Customer Relationship Management Prioritize organic leads, retarget unsold quotes and focus resources where they’ll make the biggest impact.

Prospect Qualifier integrates with LexisNexis® Lead Optimizer for Auto and LexisNexis® Market Magnifier for lead scoring and list building.

See how rate competitiveness can drive conversion

Prospect Qualifier helps improve conversions and adapts as markets change.

Gain industry-wide visibility:

	Spot your best leads See where you’re most competitive—up to 40% of conversions come from Quartile 1.¹
	Focus resources Steer budget where you can win. Quartile 1 leads are nearly 70% more likely to bind than those in Quartile 4.¹
	Count on consistent lift. Maintain confidence in predictive power. Quartile 1 prospects can be 2–3x more likely to convert than those in Quartile 4, even in a shifting market.²

Gain an even richer view by combining with LexisNexis® Marketing Risk Classifier and LexisNexis® Prospect Survival to identify prospects who fit your risk appetite and are more likely to remain loyal.

¹LexisNexis® Risk Solutions, Internal Data 2025

See how rate competitiveness can drive conversion

Prospect Qualifier helps improve conversions and adapts as markets change.

Gain industry-wide visibility:

	Spot your best leads See where you’re most competitive—up to 40% of conversions come from Quartile 1.¹
	Focus resources Steer budget where you can win. Quartile 1 leads are nearly 70% more likely to bind than those in Quartile 4.¹
	Count on consistent lift. Maintain confidence in predictive power. Quartile 1 prospects can be 2–3x more likely to convert than those in Quartile 4, even in a shifting market.²

¹LexisNexis® Risk Solutions, Internal Data 2025

LexisNexis® Prospect Qualifier is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute a “consumer report,” as that term is defined in the FCRA. Accordingly, LexisNexis® Prospect Qualifier may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies. Copyright © 2026 LexisNexis Risk Solutions.

See where you’re most likely to convert—before you spend another dollar.

Insights and Resources

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Competitive Intelligence to Boost Your Customer Acquisition Efforts

Discover how using competitive rate data at the market and consumer levels can help you identify the shoppers most likely to convert.

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Target Your Ideal Prospects with Competitive Rate Intelligence

Learn why being able to identify customers most likely to convert gives you an advantage in the market—and ultimately helps improve profitability.

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LexisNexis® Prospect Qualifier

Turn price competitiveness into a strategic advantage—by knowing where to compete