Take the guesswork out of figuring out who to target.

Identify prospects most likely to respond. Avoid high-risk ones. Optimize customer acquisition and compliance.

Direct Marketing Modeling and Analytics

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Marketing modeling and analytics that allow for tailored offers

With the cost-per-acquisition of direct mail remaining high there is no question that every target needs to be a viable one. You might rely on purchased lists from multiple vendors to support your marketing modeling; however, data from these lists is often low quality and commoditized. How can you identify profitable prospects and tailor offers accordingly, while avoiding high-risk respondents?

LexisNexis Risk Solutions can help.

We deliver robust, consumer-specific, alternative data attributes to augment your existing marketing data sources. Apply data attributes to build, test and validate custom predictive marketing models that help you make better use of your marketing dollars while minimizing fraud and compliance risks.

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We believe in the power of data and analytics
to manage risk & uncover opportunity.

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