LexisNexis® Business Unified Profile

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Business Unified Profile

Build a More Complete View of Small Business Prospects

Build a refreshed, standardized prospect universe with enhanced firmographic intelligence, associated contacts and location data to support more precise SMB acquisition.
Download the Sales Sheet

Build a stronger SMB prospect universe
for more precise acquisition

LexisNexis® Business Unified Profile brings together enhanced firmographic intelligence, associated contacts and robust location data to help organizations build a consistent, standardized view of small business prospects. With a more complete business view, teams can define target markets, refine segmentation and focus acquisition strategies with greater precision.

Financial institutions are under pressure to grow small business relationships, but fragmented, incomplete or outdated business data can make it difficult to define the right market, identify relevant SMB prospects and prioritize outreach.

LexisNexis® Business Unified Profile helps organizations build a more complete prospect universe by combining business attributes, associated contacts and robust location data into a standardized business view.

LexisNexis® Business Unified Profile provides a robust list of U.S. businesses
that can support SMB segmentation, targeting and acquisition strategies.

With a single, standardized view of current small business prospects, you can:
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Identify associated contacts
for each business

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Optimize segmentation with
more precise attributes

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Build more complete contact profiles –
and reach the right people faster

Enhanced business intelligence for more confident small business targeting

As part of the LexisNexis® Business Marketing Solutions Suite, LexisNexis® Business Unified Profile helps organizations strengthen the foundation of SMB acquisition by combining additional data sources, associated contacts and improved firmographic values, including annual revenue, employee count and industry classification.

Updated monthly and delivered via batch, LexisNexis® Business Unified Profile helps teams define, segment and refine their SMB prospect universe with greater confidence.

Prioritize the small business prospects that matter most

Available as an enhancement in LexisNexis® Business Unified Profile, LexisNexis® Principal Score identifies and ranks associated contacts based on their likelihood of business ownership and influence, so you can confidently reach the decision-makers behind small businesses.

Featured Content

Build a stronger SMB prospect universe

Learn how LexisNexis® Business Unified Profile can help you define, segment and refine your small business target market with enhanced business intelligence and contact coverage.
Download the Sales Sheet

Gain clearer visibility into small businesses and the people behind them

Learn how the enhanced LexisNexis® Business Marketing Solutions Suite can help you connect the dots between businesses and consumers to find the right opportunities faster.
Download the Brochure

LexisNexis® Business Unified Profile Frequently Asked Questions

LexisNexis® Business Unified Profile provides a standardized view of U.S. businesses, associated contacts and locations to help organizations build, segment and refine small business prospect universes for acquisition marketing.

LexisNexis Business Unified Profile helps create more precise audience segments by combining business attributes, contact information and location insights into a standardized business profile, enabling more targeted marketing and outreach strategies.

LexisNexis Business Unified Profile includes business identity information, modeled and deterministic firmographic attributes, associated contacts and business location data to support segmentation, analytics and marketing initiatives.

By helping organizations build a more complete SMB prospect universe, LexisNexis Business Unified Profile can support market sizing, segmentation and targeting strategies that help teams focus on businesses that align with their acquisition goals.

LexisNexis Business Unified Profile is designed for financial institutions, lenders, fintechs and other organizations looking to enhance small business acquisition, segmentation, analytics and prospect targeting efforts.
LexisNexis® Business Unified Profile is a business information and marketing data solution designed to support customer acquisition, segmentation, analytics and related business purposes. Information is compiled from proprietary and third-party sources believed to be reliable; however, LexisNexis® Risk Solutions does not warrant or guarantee the accuracy, completeness, currentness or suitability of any information for a particular purpose. Data coverage, availability and content may vary by business, geography and source.

Certain attributes, rankings, scores, classifications and other data elements may be derived, modeled, estimated or inferred using proprietary methodologies and should not be construed as verified facts. Users are solely responsible for independently evaluating and validating information before making business, marketing, operational, credit, underwriting, compliance or other decisions.

LexisNexis® Business Unified Profile and LexisNexis® Principal Score are intended to assist with prospect identification, segmentation and marketing activities only. Use of these products does not guarantee customer acquisition results, marketing performance, prospect conversion rates, business growth or any other outcome.

Customers are responsible for ensuring that their collection, use, sharing and processing of data complies with all applicable federal, state and local laws, regulations and industry requirements, including privacy, marketing, solicitation and consumer protection laws.

LexisNexis® Risk Solutions and its affiliates shall not be liable for any decisions, actions or omissions made in reliance on the information, scores, rankings or insights provided through these products.

Results may vary based on customer data, business objectives, implementation practices and other factors. References to targeting, segmentation, prospect identification or acquisition are illustrative of potential uses of the product and do not constitute a guarantee of performance or business results.

Modeled attributes are derived through statistical and analytical methodologies and represent estimates or predictions rather than actual observed values. Modeled information may not reflect current or future business conditions.

LexisNexis® Business Unified Profile and LexisNexis® Principal Score are not consumer reports and are not intended to be used as factors in establishing a consumer's eligibility for credit, insurance, employment, housing or any other purpose governed by the Fair Credit Reporting Act (15 U.S.C. §1681 et seq.).

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