Prioritize the Small Business Prospects That Matter Most
Score associated contacts by likelihood of business ownership and influence using predictive intelligence.
Download Salesheet
Find Likely Business Decision-Makers With Greater Confidence
LexisNexis® Principal Score leverages predictive intelligence to help identify and rank associated contacts based on their likelihood of business ownership and influence.
By assigning each business contact a numerical value, LexisNexis Principal Score allows you to engage more confidently with the individuals most likely to influence business decisions.
The success of outbound marketing campaigns depends on reaching the right business contacts, but manual processes and disparate data can make identifying and engaging decision-makers a challenge.
Principal Score analyzes business attributes and consumer data from LexisNexis® Business Unified Profile and LexisNexis® Business People Link to predict which associated contacts are key decision- makers at a business. With greater visibility into business ownership and influence, you can:
The success of outbound marketing campaigns depends on reaching the right business contacts, but manual processes and disparate data can make identifying and engaging decision-makers a challenge.
Principal Score analyzes business attributes and consumer data from LexisNexis® Business Unified Profile and LexisNexis® Business People Link to predict which associated contacts are key decision- makers at a business. With greater visibility into business ownership and influence, you can:
Improve contact selection
Prioritize outreach on high-value contacts
Enhance marketing campaign precision and ROI
Enhanced Business Intelligence for More Confident Small Business Targeting
LexisNexis® Business Marketing Solutions
Continuously enhanced by LexisNexis® Risk Solutions to help customers better identify, understand and activate small business audiences.
LexisNexis® Business Unified Profile
Combines modeled and advanced firmographic information, associated contacts and location data to create a single, standardized view of U.S. businesses you serve.
LexisNexis® Business People Link
Connects businesses to consumers — and consumers to businesses — to support improved targeting and discovery of additional opportunities within your portfolio.
Adding LexisNexis® Principal Score extends the value of these solutions by helping financial institutions turn enriched business and contact data into prioritized outreach and tailored engagement strategies.
Continuously enhanced by LexisNexis® Risk Solutions to help customers better identify, understand and activate small business audiences.
LexisNexis® Business Unified Profile
Combines modeled and advanced firmographic information, associated contacts and location data to create a single, standardized view of U.S. businesses you serve.
LexisNexis® Business People Link
Connects businesses to consumers — and consumers to businesses — to support improved targeting and discovery of additional opportunities within your portfolio.
Adding LexisNexis® Principal Score extends the value of these solutions by helping financial institutions turn enriched business and contact data into prioritized outreach and tailored engagement strategies.
Improve targeting precision and campaign ROI
Learn more about how LexisNexis® Principal Score can help you prioritize outreach and tailor engagement strategies with greater confidence.
Gain clearer visibility into small businesses and the people behind them
Learn how the enhanced LexisNexis® Business Marketing Solutions Suite can help you connect the dots between businesses and consumers to find the right opportunities faster.
Principal Score FAQs
LexisNexis® Principal Score is a predictive intelligence solution that helps identify and prioritize the contacts most likely to be business owners or influential decision-makers within a business.
LexisNexis Principal Score analyzes business and consumer intelligence to assign a numerical score indicating the likelihood that a contact has ownership responsibility or influence over business decisions.
Reaching the right decision-maker is critical to campaign success. LexisNexis® Principal Score helps organizations focus outreach efforts on the individuals most likely to influence purchasing and financial decisions.
LexisNexis Principal Score helps prioritize outreach, improve targeting precision and support more effective engagement with high-value small business prospects.
LexisNexis Business Unified Profile helps identify and organize business and contact data, while LexisNexis Principal Score helps determine which associated contacts are most likely to be owners or key decision-makers, creating a more actionable view of small business opportunities.
LexisNexis® Principal Score is an analytical and predictive marketing tool that uses proprietary models, business information and other data sources to generate scores indicating the relative likelihood that an associated contact may have ownership responsibility or influence within a business. Scores, predictions and rankings are probabilistic in nature, are not factual determinations, and may not accurately reflect an individual's current ownership status, authority, influence or decision-making responsibilities. Results may vary based on data availability, quality, timeliness and other factors. Customers are solely responsible for evaluating score outputs and determining whether and how to use such information in their business processes.
Information made available through LexisNexis® Principal Score is derived from public records, proprietary sources, third-party data providers and other sources believed to be reliable; however, LexisNexis® Risk Solutions does not warrant the accuracy, completeness, timeliness or continued availability of any data, score, ranking or matching result.
Any examples, use cases, illustrations or references to improved outreach effectiveness, campaign performance, targeting precision, return on investment, prospect identification or business outcomes are provided for informational purposes only. Actual results will vary based on customer data, business processes, market conditions and numerous other factors. LexisNexis® Risk Solutions does not guarantee any particular performance, business outcome, sales result, response rate or return on investment.
LexisNexis® Principal Score is intended for marketing, prospecting, customer acquisition and business intelligence purposes only. It is not intended to be used, and should not be used, as the sole basis for determining an individual's eligibility for credit, insurance, employment, housing, government benefits or any other purpose regulated by the Fair Credit Reporting Act, Equal Credit Opportunity Act or other applicable laws. Customers remain solely responsible for ensuring that their use of LexisNexis Risk Solutions products and data complies with all applicable federal, state and local laws, regulations and industry requirements.
Entity resolution, linkage and association processes are based on proprietary matching methodologies and available data. Associations between individuals and businesses may change over time and should be independently evaluated before use in customer outreach, marketing or business decision-making activities.
Predictive scores and rankings are generated through analytical models and statistical methodologies designed to estimate relative likelihoods and trends. Such outputs constitute predictions and inferences rather than verified facts and should be considered as one factor among many in a customer's decision-making process.
Information made available through LexisNexis® Principal Score is derived from public records, proprietary sources, third-party data providers and other sources believed to be reliable; however, LexisNexis® Risk Solutions does not warrant the accuracy, completeness, timeliness or continued availability of any data, score, ranking or matching result.
Any examples, use cases, illustrations or references to improved outreach effectiveness, campaign performance, targeting precision, return on investment, prospect identification or business outcomes are provided for informational purposes only. Actual results will vary based on customer data, business processes, market conditions and numerous other factors. LexisNexis® Risk Solutions does not guarantee any particular performance, business outcome, sales result, response rate or return on investment.
LexisNexis® Principal Score is intended for marketing, prospecting, customer acquisition and business intelligence purposes only. It is not intended to be used, and should not be used, as the sole basis for determining an individual's eligibility for credit, insurance, employment, housing, government benefits or any other purpose regulated by the Fair Credit Reporting Act, Equal Credit Opportunity Act or other applicable laws. Customers remain solely responsible for ensuring that their use of LexisNexis Risk Solutions products and data complies with all applicable federal, state and local laws, regulations and industry requirements.
Entity resolution, linkage and association processes are based on proprietary matching methodologies and available data. Associations between individuals and businesses may change over time and should be independently evaluated before use in customer outreach, marketing or business decision-making activities.
Predictive scores and rankings are generated through analytical models and statistical methodologies designed to estimate relative likelihoods and trends. Such outputs constitute predictions and inferences rather than verified facts and should be considered as one factor among many in a customer's decision-making process.
Products You May Be Interested In
-
Business Marketing Lists
Optimize your B2B campaigns with an accurate list of approved, unrestricted business contacts
Learn More -
Business People Link
Find hidden SMB opportunity within your consumer portfolio
Learn More -
Business Unified Profile
A monthly refreshed universe of SMB prospects for segmentation and acquisition
Learn More