Improve Targeting with LexisNexis® Profile Booster for Business
Identity prospects who are likely to respond to your offers
In today’s world where promotional dollars are limited and competition is fierce, you shouldn't leave your marketing activities to best guesses. Simply using generic marketing lists purchased for prospecting may not yield the results you seek. You need high quality business data that can be integrated into your marketing programs.
LexisNexis® Profile Booster for Business provides the business data you seek to better segment and target potential customers. It combines access to the industry’s most robust sources of data with proven linking analytics to create a more in-depth profile of the customers you’re trying to acquire and, more importantly, retain.
LexisNexis® Profile Booster for Business provides the business data you seek to better segment and target potential customers. It combines access to the industry’s most robust sources of data with proven linking analytics to create a more in-depth profile of the customers you’re trying to acquire and, more importantly, retain.
Get an Extensive View of Your Prospects
With a library of approximately 130 model-ready data points, Profile Booster for Business delivers intuitive marketing attributes that allow you to create in-depth business profiles. Use those profiles to improve your targeting accuracy and sharpen your message to maximize response rates.
The attributes are designed to be appended to internal or externally sourced target lists. They can also be appended to other business products to create a targeted marketing list as well as build custom scores and models.
The attributes are designed to be appended to internal or externally sourced target lists. They can also be appended to other business products to create a targeted marketing list as well as build custom scores and models.
Attributes That Few Others Have
Profile Booster for Business is unique in the number and scope of attributes it provides to give you a comprehensive understanding of the health and stability of a business. They include:
Trade attributes - details about transactions between businesses for insights into their payment performance
Derogatory attributes - summary details on any derogatory activity associated with the business, such as bankruptcies, federal tax lien filings, state tax lien filings, civil court judgments, foreclosure judgments, small claims judgments and other court-recorded filings
Public records attributes - details about Secretary of State Incorporation filings and Uniform Commercial Code filings
Verification attributes - confirmation of whether the business is actually who they say they are
Trade attributes - details about transactions between businesses for insights into their payment performance
Derogatory attributes - summary details on any derogatory activity associated with the business, such as bankruptcies, federal tax lien filings, state tax lien filings, civil court judgments, foreclosure judgments, small claims judgments and other court-recorded filings
Public records attributes - details about Secretary of State Incorporation filings and Uniform Commercial Code filings
Verification attributes - confirmation of whether the business is actually who they say they are
Increase Response Rates
Profile Booster for Business attributes leverage the power of LexisNexis® Risk Solutions' identity data coverage, depth and quality and LexID® linking technology to deliver increased perspective into a business’s:
- Firmographics
- Derogatory history
- Business assets
- Associate information
- Other critical insights to help hone targeting
Using Profile Booster’s insights, you’ll be able to reach out to small businesses and identify those most likely to respond to offers for your products and services. Watch your ROI soar when you’re able to pinpoint the best prospects and eliminate wasted marketing efforts and inefficiencies.
Businesses That Can Benefit From Profile Booster for Business
LexisNexis® Profile Booster for Business is appropriate for numerous kinds of organizations and their various lines of business. Some examples include:
- Financial services—loans, small business cards
- Banks—big 4, super regionals, community, fintech, marketplace lenders
- Communications and digital media
- Corporate/large retail organizations that sell to small business owners
Features
Profile Booster for Business gives a current and complete view of the customer with insights derived from:
- 65+ billion public and proprietary records
- 10,000 + data sources, including many non-traditional sources
- Many new and small businesses that would otherwise be overlooked
- Information about the business, key executives and industry
- Advanced linking technology and analytics
Benefits
Profile Booster for Business can help you:
- Segment and target customers precisely
- Eliminate waste in marketing spend
- Hone offer and message to increase conversions
- Maintain existing customers through development of influence models
Contact us for more information on LexisNexis Profile Booster for Business.
Profile Booster is not a "consumer report" as that term is defined in the Fair Credit Reporting Act, 15 U.S.C. § 1681, et seq. (“FCRA”). Accordingly, Profile Booster may not be used, in whole or in part, as a factor in determining a consumer's eligibility for credit, insurance, employment or any other purpose authorized under section 604 of the FCRA.