LexisNexis® Lead Optimizer for Life

See early indicators of readiness, fit and staying power—so you can focus on prospects with stronger long-term value.

Spot the life insurance prospects worth engaging—before you invest time or budget

Many U.S. life insurance marketers face blind spots when making prospect decisions. Generic or self-reported information limits your visibility into who’s ready to engage, who’s a better fit and who’s likely to stay. At the same time, duplicate or fraudulent prospects can add noise to the funnel—diverting attention and effort away from the opportunities that matter most.

LexisNexis® Lead Optimizer for Life brings insurance-specific intelligence into prospecting decisions at the point of marketing. Using signals built on verified identities and insurance-relevant attributes, it helps reveal a prospect’s readiness, mortality fit and retention potential.

One of those signals provides critical timing context: LexisNexis® Life in the Market Insights helps identify when an individual has recently experienced the loss of someone in their personal network. That’s a signal that life insurance is more likely to be top of mind—one that isn’t visible in generic or third-party data.

With early visibility into these insurance-specific insights, you can focus efforts where long-term value is most likely and strengthen your growth strategy from the start.

Align prospect decisions with long-term growth goals

Reduce noise early

Remove fraudulent and duplicate prospects upfront

Know who’s worth your time

See who’s ready, better aligned and likely to stay

Get a fuller view of each prospect

Use added context to spot cross-sell and upsell opportunities

Focus where long-term value is stronger

Prioritize and route earlier so teams spend time where it matters

How Lead Optimizer for Life works

1. Start with clean, verified identities

Use LexID®, a unique consumer identifier from LexisNexis® Risk Solutions, to match and resolve consumer identities, removing roughly 3–5% of volume before it reaches your team—so only real prospects move forward.¹

2. Segment by readiness, fit and staying power

See who may be ready to engage, who aligns with your risk guidelines and who is likely to stay—with insurance-specific signals that generic data misses.

3. Enrich each prospect with insurance-specific insight

Gain a more complete picture of a prospect with demographic, household composition, home ownership and asset details to help sharpen your early insurance marketing decisions.

4. Prioritize the prospects who fit your strategy

Apply your rules to prioritize and triage prospects with more confidence—so agents focus on the opportunities most likely to deliver stronger lifetime value.

¹Source: LexisNexis® Risk Solutions, internal data, 2025

See how earlier insight improves every prospect decision

How does Lead Optimizer for Life help you make clearer customer acquisition choices?

Lead Optimizer for Life gives you early, insurance-specific insights that help you focus on prospects with stronger long-term potential.

Make more informed customer acquisition decisions:²

	Start with a trusted identity Reduce noise and improve accuracy with LexID®, which filters out duplicate, fraudulent and mismatched identities before prospects reach your team.
	Spot early-lapse risk Identify prospects less likely to stay: consumers in the highest-risk segments account for 58% of early-term lapses.
	Tailor timing and messaging Gain insights into key life events that often make life insurance top of mind—so you can deliver relevant offers when interest is highest.
	See early mortality signals Spot misaligned prospects early—with over 50% of elevated mortality risk concentrated in the highest-risk segments.

The result? You can make earlier, more confident decisions with life insurance lead scoring, delivered where it matters most: at the point of marketing.

² Source: LexisNexis® Risk Solutions, internal data, 2025

How does Lead Optimizer for Life help you make clearer customer acquisition choices?

Lead Optimizer for Life gives you early, insurance-specific insights that help you focus on prospects with stronger long-term potential.

Make more informed customer acquisition decisions:²

	Start with a trusted identity Reduce noise and improve accuracy with LexID®, which filters out duplicate, fraudulent and mismatched identities before prospects reach your team.
	Spot early-lapse risk Identify prospects less likely to stay: consumers in the highest-risk segments account for 58% of early-term lapses.
	Tailor timing and messaging Gain insights into key life events that often make life insurance top of mind—so you can deliver relevant offers when interest is highest.
	See early mortality signals Spot misaligned prospects early—with over 50% of elevated mortality risk concentrated in the highest-risk segments.

The result? You can make earlier, more confident decisions with life insurance lead scoring, delivered where it matters most: at the point of marketing.

² Source: LexisNexis® Risk Solutions, internal data, 2025

How do marketers use Lead Optimizer for Life to evaluate and route prospects?

U.S. life insurance marketers use Lead Optimizer for Life to bring earlier insight into both paid and organic prospects—so effort is spent where long-term value is strongest.

Strengthen your customer acquisition decisions:

	Prioritize organic inquiries as they arrive See who may be ready to engage—and route them to the right sales channel.
	Build and append organic lists Identify existing customers and dormant prospects who may be ready for additional coverage—supporting more relevant cross-sell and upsell outreach.
	Evaluate purchased and third-party prospects before you commit spend Use early signals from life insurance lead scoring to choose which to buy, suppress or engage.
	Apply consistent signals across every channel Bring a single, consistent view of each prospect into all acquisition decisions.

The result? A more disciplined, insight-driven acquisition strategy.

How do marketers use Lead Optimizer for Life to evaluate and route prospects?

U.S. life insurance marketers use Lead Optimizer for Life to bring earlier insight into both paid and organic prospects—so effort is spent where long-term value is strongest.

Strengthen your customer acquisition decisions:

	Prioritize organic inquiries as they arrive See who may be ready to engage—and route them to the right sales channel.
	Build and append organic lists Identify existing customers and dormant prospects who may be ready for additional coverage—supporting more relevant cross-sell and upsell outreach.
	Evaluate purchased and third-party prospects before you commit spend Use early signals from life insurance lead scoring to choose which to buy, suppress or engage.
	Apply consistent signals across every channel Bring a single, consistent view of each prospect into all acquisition decisions.

The result? A more disciplined, insight-driven acquisition strategy.

How does Lead Optimizer for Life help you gain insurance insights earlier?

Lead Optimizer for Life brings together three non-FCRA, insurance-specific signals to give you a clearer view of who’s worth engaging—at the point of marketing.

Spot which prospects are worth engaging:

	LexisNexis® Life in the Market Insights Get insights into when there has been a death in a prospect’s network—so your team can engage in a timely, relevant and considerate way.
	LexisNexis® Life Target Evaluator See which prospects align with your risk guidelines before you spend or route.
	LexisNexis® Life Attrition Model Gauge who is more likely to stay through the early policy years.

Use them together to see earlier—and more clearly—who’s worth your team’s time.

How does Lead Optimizer for Life help you gain insurance insights earlier?

Lead Optimizer for Life brings together three non-FCRA, insurance-specific signals to give you a clearer view of who’s worth engaging—at the point of marketing.

Spot which prospects are worth engaging:

	LexisNexis® Life in the Market Insights Get insights into when there has been a death in a prospect’s network—so your team can engage in a timely, relevant and considerate way.
	LexisNexis® Life Target Evaluator See which prospects align with your risk guidelines before you spend or route.
	LexisNexis® Life Attrition Model Gauge who is more likely to stay through the early policy years.

Use them together to see earlier—and more clearly—who’s worth your team’s time.

LexisNexis® Lead Optimizer for Life is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute a “consumer report,” as that term is defined in the FCRA. Accordingly, LexisNexis® Lead Optimizer for Life may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. LexID® is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, LexisNexis® LexID may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis, the Knowledge Burst logo, LexID are registered trademarks of RELX Inc., used under license. Copyright © 2021 LexisNexis.

Put your effort where it counts—on prospects with stronger long-term value.

Insights and Resources

Video

Predictive models can power profitable growth

Watch this brief video to learn how to focus your marketing efforts on acquiring the most profitable life insurance customers.

Watch the Video

Webinar

Smarter segmentation

This on-demand webinar will equip you with actionable strategies to help transform your current life insurance marketing approach for both prospects and current customers.

Watch the Webinar

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LexisNexis® Lead Optimizer for Life

Spot the life insurance prospects worth engaging—before you invest time or budget