LexisNexis® Life in the Market Insights

Get an early signal when life events make protection more top of mind—so you can focus on life insurance prospects more ready to engage.

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See when life events make protection top of mind

One in four life insurance purchasers buy coverage shortly after a loss in their network.¹Yet most U.S. life insurance marketers have limited visibility into when these pivotal life events occur—making it hard to identify when protection is truly top of mind.

With LexisNexis® Life in the Market Insights, you can identify when a prospect experiences a loss within their immediate circle. Built on insurance-specific data, this non-FCRA indicator adds clearer timing context to your customer acquisition decisions—so you can route and prioritize prospects with more empathy and more precision.

¹ Source: The Purchase Funnel: Who Buys What and Why. LIMRA 2017 U.S. Individual Life Insurance Consumer Survey

Act on timing signals that help shape better prospect decisions

Spot readiness early

See when protection may be more top of mind

Focus your effort

Direct your attention toward customers and prospects more ready to engage

Engage more thoughtfully

Help agents respond in a more relevant, considerate way

Support long-term value

Bring timing insight into early acquisition decisions

Life events create context you can act on

A person’s network includes first-degree relatives, second-degree relatives and associates at a shared address, such as partners or roommates.

After a loss in someone’s network, protection is often more top of mind—and people may be more open to thinking about their life insurance needs.

Life in the Market Insights provides data that indicates when a prospect has experienced a loss in their network.

Exclusive to LexisNexis® Risk Solutions, this life event solution can help you identify prospects who may be more ready to engage—so you can focus your effort where openness is higher.

Put life event insight to work across your prospecting efforts

How does Life in the Market Insights give you useful timing context?

Life in the Market Insights enables insurance marketers to enhance customer acquisition and drive cross-sell or upsell opportunities by identifying prospects at key moments—delivering relevant offers when interest in life insurance is highest.

Get timing signals you can act on:

	Built for life insurance Life in the Market Insights is designed specifically for life insurance carriers—not adapted from another industry.
	Verified, validated identities LexID® resolves and connects more than 250 million U.S. consumer identities, enabling a more complete network-level linkage.

With this life event data solution, you can move with confidence when protection is more likely to be top of mind.

How does Life in the Market Insights give you useful timing context?

Get timing signals you can act on:

	Built for life insurance Life in the Market Insights is designed specifically for life insurance carriers—not adapted from another industry.
	Verified, validated identities LexID® resolves and connects more than 250 million U.S. consumer identities, enabling a more complete network-level linkage.

With this life event data solution, you can move with confidence when protection is more likely to be top of mind.

How do marketers use Life in the Market Insights to tailor timing and messaging of outreach?

Life in the Market Insights adds timely life event context to your inbound, purchased and existing workflows—helping you decide which prospects to pursue first.

Apply life event data to your customer acquisition flows:

	Triage organic prospects with context Direct higher-readiness prospects to the appropriate agent or channel.
	Elevate follow-ups and list outreach Reveal timing signals that help re-engage dormant prospects or older lists.
	Spot meaningful upsell opportunities See when existing customers may be more open to coverage discussions—not just routine reviews.
	Improve list quality Append event data to first- or third-party lists to refine campaign targeting, retargeting, segmentation and routing.
	Prioritize purchased leads Focus budget on prospects more likely to respond meaningfully.

When you understand the timing behind a prospect’s readiness, your engagement can feel better timed and more considerate.

How do marketers use Life in the Market Insights to tailor timing and messaging of outreach?

Life in the Market Insights adds timely life event context to your inbound, purchased and existing workflows—helping you decide which prospects to pursue first.

Apply life event data to your customer acquisition flows:

	Triage organic prospects with context Direct higher-readiness prospects to the appropriate agent or channel.
	Elevate follow-ups and list outreach Reveal timing signals that help re-engage dormant prospects or older lists.
	Spot meaningful upsell opportunities See when existing customers may be more open to coverage discussions—not just routine reviews.
	Improve list quality Append event data to first- or third-party lists to refine campaign targeting, retargeting, segmentation and routing.
	Prioritize purchased leads Focus budget on prospects more likely to respond meaningfully.

When you understand the timing behind a prospect’s readiness, your engagement can feel better timed and more considerate.

How does Life in the Market Insights work with other customer acquisition models to give a more complete view of prospects?

Life in the Market Insights adds critical timing context to customer acquisition decisions—helping you understand when life insurance may be more top of mind. Use it with non-FCRA predictive models to more precisely identify prospects who are ready to engage and who better align with your long-term goals.

Combine timing indicators with mortality and retention intelligence:

	LexisNexis® Life Attrition Model Gain an early view of the prospects more likely to stay—so you can direct budget and effort on opportunities with stronger long-term potential.
	LexisNexis® Life Target Evaluator See mortality risk early. Use Life Target Evaluator and Life Attrition Model together to identify prospects with greatest potential for lifetime value.

How does Life in the Market Insights work with other customer acquisition models to give a more complete view of prospects?

Combine timing indicators with mortality and retention intelligence:

	LexisNexis® Life Attrition Model Gain an early view of the prospects more likely to stay—so you can direct budget and effort on opportunities with stronger long-term potential.
	LexisNexis® Life Target Evaluator See mortality risk early. Use Life Target Evaluator and Life Attrition Model together to identify prospects with greatest potential for lifetime value.

LexisNexis® Life in the Market Insights is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute a “consumer report,” as that term is defined in the FCRA. Accordingly, LexisNexis® Life in the Market Insights may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. LexID® is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, LexisNexis® LexID may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis, the Knowledge Burst logo, LexID are registered trademarks of RELX Inc., used under license. Copyright © 2021 LexisNexis.

Spot who’s in the market—so you can focus on the ones most ready to engage.

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LexisNexis® Life in the Market Insights

See when life events make protection top of mind