Enrich Your View of Opportunity with Powerful Data Insights
Bridge the gap from “prospect list” to “portfolio lift” with advanced customer acquisition strategies built on clean, more current and enriched marketing data.
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Personalize Your Engagement with Consumers and Small Businesses
Enhance your customer growth strategy with powerful insights that enable a granular view of prospects and customers. With the help of updated and differentiated data, you can tailor your offerings to meet prospects where they are.
Connect with People,
Not Personas
Use person-level insights to expand your view of consumers and small businesses
Tailor Efforts by Leveraging Associations
Identify ideal targets for affinity marketing with predictive, differentiated attributes
Find Opportunities
in Existing Relationships
Maximize cross-sell potential by identifying links between customers and small businesses, along with relevant life changes
Identify New Prospects
Incorporate curated lists to personalize outreach efforts and improve
targeting outcomes
targeting outcomes
Marketers are under increasing pressure to evolve growth strategies, but disconnected data sources, rapid data decay and limited resources impact their ability to identify and engage the best prospects.
A foundation of high-quality, differentiated and enriched data can give marketers the insights they need to drive their business forward while managing risk effectively.
Go from disparate data to connected identities
Filter
Clean incoming data, link
for unified customer records
for unified customer records
Enrich
Apply new and different
attributes for deeper insights
attributes for deeper insights
Analyze
Identify real prospects
to target more precisely
to target more precisely
Expand
Maximize cross-sell opportunities
via profitable relationships
Segment & Engage
Send the right offers at the right
time, while optimizing price
time, while optimizing price
Add new layers of insight to drive more profitable customer engagement.
Create stronger marketing programs with our powerful data management and enrichment tools
LexisNexis® Profile
Booster
Identify and engage consumer or small business prospects more effectively.
LexisNexis® Relatives
& Associates
Leverage true social networks to find
more viable leads.
more viable leads.
LexisNexis® Business
Marketing Lists
Broaden your target audience to enhance response rates.
LexisNexis® Business Append & Filter
Identify valuable prospects connected to SMB customers.
LexisNexis® RiskView™ List Generation
Enhance your segmentation strategies and improve profitability.
Discover the difference new insights can make.
Contact Sales
Our customer acquisition solutions can help you overcome data decay, evolving consumer preferences and disconnected data sources, enabling robust portfolio growth.
Markets we serve
Financial Services
Transform your marketing strategy with
deeper customer insights. Leverage
enriched data to offer targeted,
personalized credit solutions that meet
customers’ unique needs.
deeper customer insights. Leverage
enriched data to offer targeted,
personalized credit solutions that meet
customers’ unique needs.
Buy Now, Pay Later (BNPL
Increase conversion rates and
manage risk effectively by identifying
and making offers to the right
customers at the right time.
manage risk effectively by identifying
and making offers to the right
customers at the right time.
Alternative Lending
Maximize the potential of your
marketing campaigns with
data-driven segmentation
and targeting.
marketing campaigns with
data-driven segmentation
and targeting.
Telecommunications
Assess credit risk and enhance
customer acquisition and retention
with precision insights.
customer acquisition and retention
with precision insights.
Automotive
Identify more qualified prospects,
streamline financing and provide
personalized offers while managing
risk with confidence.
streamline financing and provide
personalized offers while managing
risk with confidence.
Contact Centers
Ditch disconnected views
for seamless authentication and
proactive customer support.
for seamless authentication and
proactive customer support.
A top broker dealer leveraged LexisNexis® Profile Booster to augment their customer information with more detail about asset profiles, stability and life events. With this enhanced perspective, they were able to refine their upsell and cross-sell
campaigns to identify targets who best fit their marketing strategy.
The results were very encouraging:
- Increased size of addressable market
- Achieved annual acquisition goals
- Exceeded new account opening targets
- Grew investable assets under management
A retail credit card provider wanted to expand its small business market share and extract more value from its existing customer base. They required insight into the connections between consumers and businesses, to identify new opportunities and customize outreach efforts.
Using LexisNexis® Business People Link, the provider was able to accomplish the following:
- Identify more than 240,000 businesses associated with a base of 500,000 consumers
- Trace 24% of the existing customer records to one or more businesses
- Associate more than 50,000 consumers with two or more businesses
Concentrate Marketing Efforts on Your Most Valuable Prospects
Know more with powerful, predictive marketing intelligence from LexisNexis® Risk Solutions.
Contact us today
The opinions expressed within the case studies represent customer opinions. LexisNexis Risk Solutions believes the case studies experiences generally represent the experience found with other similar customer situations. However, each customer will have its own subjective goals and requirements and will subscribe to different combinations of LexisNexis Risk Solutions services to suit those specific goals and requirements. The case studies may not be deemed to create any warranty or representation that any other customer’s experience will be the same as the experiences identified herein.
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