Identify and Target Your Best Prospects
Enrich your consumer and business data
A successful marketing campaign begins with a more robust view of targets to support
communications that are pertinent and persuasive. However, amid shifting consumer behavior,
attracting and retaining customers can prove challenging without deeper insights.
Pinpoint prospects who are more likely to respond to your offers
LexisNexis® Profile Booster delivers model-ready attributes for improved predictive
capabilities enabling you to engage your prospects more effectively with the right
offer at the right time.
Improve your marketing strategies with well-rounded consumer
and commercial profiles so you can:
Improve targeting accuracy
Better segment risk
Boost response rates
Reduce cost by eliminating waste
Increase marketing ROI
Reach more consumer and business prospects
Profile Booster equips you with robust consumer and business
insights you can use to reach lower-risk prospects.
Enrich your consumer
profiles with real,
person-level data — not just personas
Access:
- Deep data sets covering individuals, households and relationships
- Powerful linking technology with up to 99.99% accuracy
- A library of 400+ model-ready data points
Better understand prospects’:
- Current life stage and potential needs
- Economic stability
- Preferences including where they live and recreational assets
- Purchasing power
- Risk profile
Gain granular business
insights to better
connect with SMB prospects
Access:
- Robust public and proprietary records, including many non-traditional
elements - A more comprehensive view of new and small businesses
- 130+ model-ready attributes for deeper insights into the business, industry
and number of key executives
Reach more SMB prospects with powerful marketing attributes:
- Firmographics
- Business characteristics
- Derogatory history
- Company assets
- Associate information
Featured content
Boost marketing data enrichment at prescreen
Learn how Profile Booster can help you optimize marketing ROI and effectively manage risk.
The information contained on this page is for educational purposes only; it is not intended to and shall not be used as legal advice. The Profile Booster services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, the Profile Booster service may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.
This document is for educational purposes only and does not guarantee the functionality or features of LexisNexis products identified. LexisNexis does not warrant this document is complete or error-free.
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