Preventing Illegitimate New Accounts for a Global Market Research Firm
Reducing fraud and differentiating between fake and legitimate respondents
A global provider of data solutions and technology for consumer and business-to-business survey research was experiencing fraudulent new account registrations.
With the firm’s global presence, the risk of fraud is high, as both isolated fraudsters and organized criminal networks seek to monetize fraudulent survey information. The firm needed a global, holistic response to this growing fraud trend, while maintaining its trusted reputation and reducing friction for legitimate survey respondents.
Leveraging anonymized global intelligence from the LexisNexis® Digital Identity Network®, the firm can now accurately detect fraudulent new account requests in real time. Identity and payment information is validated as the transaction is happening, reducing friction and safeguarding long-term revenue. LexisNexis® ThreatMetrix® created no friction in the signup procedure because respondents were passively authenticated in real time, yet they could still accurately detect high-risk behavior indicative of fraud.
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