iGaming Incentives: Vital but Vulnerable Marketing Tools

Bonuses, free bets and free spins are crucial elements of customer acquisition and retention strategies. But their increasing misuse presents a significant challenge for iGaming businesses.

‘Free money’ inevitably attracts fraudsters as well as genuine customers. Bad actors create numerous new identities to repeatedly take advantage of bonus offers, using sophisticated techniques to bypass checks against personal identifiers, such as email, phone number or credit card number.

Then the bad actors leverage technology, such as automated bots, to increase the scale and impact of their attacks.