LexisNexis® Identity Trust

Being customer focused is not just a trend; it’s a necessity. Customers expect convenience, safety and consistency across all platforms and touchpoints throughout their journey. Their positive experiences lead to higher customer satisfaction and revenue growth.

But customer expectations must be balanced with fraud protection. Cybercriminals have become more sophisticated. They use bots and synthetic identities. And they’re relentless in seeking out vulnerabilities. Businesses that don’t embrace state-of the-art identity verification and authentication processes are at risk of fraud and reputational damage.

LexisNexis® Identity Trust is a lightweight identity verification solution that uses rule-based and machine-learning algorithms to differentiate between fraudsters and legitimate customers. It generates an identity score using: name, email, IP address, phone, shipping address, billing address and date of birth. Once inputs are received, Identity Trust provides a scored response from 0 to 100. The higher the score, the higher the confidence in the identity.

Identity Trust also delivers fraud signals that come from the LexisNexis® Digital Identity Network®, one of the industry’s most robust global network. Those signals can reveal potential risk and inform decisions.

Being able to trust the verification process and check for fraud on an identity gives you the confidence to move a customer through the journey. Identity Trust harnesses the power of global shared intelligence to identify fraudsters in near real time while giving genuine customers a reduced friction  online experience.