Online lenders today face fierce competition while marketing response rates are on the decline as consumers are flooded with offers. When it comes to acquiring new accounts, the challenge is to foster growth while mitigating risk of fraud and default.
We all know there is a correlation between response and risk. But how do we find balance mitigating risk without negatively impacting the success of marketing campaigns? Watch our on-demand webinar to hear a lively discussion on ways you can leverage data analytics to find the sweet spot between risk and response.
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