The Painful Reality of Customer Information Management
Customer data is the fuel of the new economy as businesses strive to be increasingly personalized and digitally driven. But there may be more than meets the eye. What you believe to be current and complete may in fact be bad data. But how will you know? Do you want to stake your success on it? Here’s a game plan for success that will ensure your customer data stays current, updated and linked to provide you the insights you need across your organization.