Accelerate the Path from Promising Prospects to Portfolio Growth
Optimize your acquisition campaigns by layering advanced risk- and identity-based insights to achieve a multidimensional view of your prospects.
Data-Driven Marketing Insights That Put You on the Fast Track to Growth
Building effective marketing strategies starts with a better understanding of which customers to pursue. However, many financial marketers either lack the right data or have too much of it. With the right customer acquisition solutions and pieces of economic and lifestyle information, you can refine segmentation, improve targeting and create more effective strategies to attract new consumer and small business customers.
Uncover promising prospects
Balance risk and response
Drive portfolio growth
Having access to fresh data has never been more vital
In an uncertain economy with tightening data privacy regulations, enriched marketing data can show you which target customers could lead to growth. Without the insights that can enable a nuanced view, your campaign may reach prospects who are not ready to act or have hidden risks not evident in traditional data.
The LexisNexis® Risk Solutions Competitive Advantage
Robust data sets
Get a precise, more up-to-date view of a prospect’s identity with asset profiles and public records. Obtain risk data that conveys stability, ability and willingness to repay, to help you to identify your best prospects
Best-in-class models
Access powerful predictive insights that help drive your business forward, developed using superior linking technology and sophisticated analytical models, built on a foundation of continuous innovation
Superior linking capabilities
Acquire deeper prospect insights, down to the individual level, with powerful linking technology that enables improved segmenting and response rates
Create better-performing customer acquisition campaigns
Reach New Consumer and Small Business Prospects Outside Your Customer Base and Uncover the Potential Within Your Current Portfolio
Credit Informed Marketing
Advance your customer acquisition strategies and unlock more opportunities to gain new business
Marketing Data Enrichment
Bridge the gap between prospect potential and portfolio growth with a solid data foundation
Marketing Modeling & Analytics
Turn refined insights into potential customers to drive campaign success
Leverage customer acquisition solutions to gain a better understanding of your ideal customer
Identify, segment and reach prospects best suited to grow your consumer or small business portfolio.
Optimize Pre-Screening Campaigns
Combine a range of highly predictive alternative data sets to capture a more granular vision of prospects, helping you segment risk, improve response rates while balancing risk and increasing ROI.
Gain New Insights for Better Segmentation
Develop a clear understanding of your current “best customers.” Move beyond generic consumer personas to find real, person-level insights — so you can identify your best prospects, effectively differentiate customer segments and improve offer relevance. Get the up-to-date insights you need to better understand prospects and deliver relevant offers that help consumers and small businesses take the next step on their journeys.
Model Stronger Campaign Success
Supplement your digital efforts with precise targeting and maximize the return on your direct mail investment. Amplify your marketing analytics with expanded insights for maximum results.
Markets We Serve
Accelerating and Optimizing Customer Acquisition Across Industries
Financial Services
Enhance customer acquisition campaigns, sharpen pre-screen risk scoring models, identify and serve a larger pool of applicants and develop more targeted and competitive loan offers.
Buy Now, Pay Later (BNPL)
Upgrade offer and segmentation strategies, minimize opportunities for credit misuse and recover more debt.
Alternative Lending
Optimize pre-screening and deliver competitive offers with alternative risk- and identity-based data.
Telecommunications
Identify more good prospects, improve segmentation strategies and optimize offers to drive growth with confidence.
Automotive
Improve ROI on pre-screen campaigns and better understand your customer base and prospects’ economic trajectories.
Go beyond the typical “marketing personas” and drill down deeper with person-level data.
You’ll also be able to control marketing costs and improve ROI by mitigating the wasted spend that can occur with broad consumer personas.
Evaluating businesses is often more difficult than evaluating consumers.
With our alternative data insights, you can acquire a more reliable and nuanced view of your small business prospects.
Leverage advanced linking technology to evaluate associated business owners and decision makers for a more predictive view of risk.
Strengthen your customer acquisition strategies and chart a faster,
clearer path to growth.
Frequently Asked Questions
Our differentiated and highly predictive credit risk data sets draw on a broad range of alternative data sources, including transaction data, life event insights, current credit-seeking behaviors and more. Together, these insights provide a more holistic and granular view of a prospect’s creditworthiness to inform pre-screen and pre-qualification offers.
Our advanced linking technology helps connect identities across data siloes to provide a clearer, more up-to-date and actionable view of your prospects. Capture key person-level insights, including change of address, estimated income/revenue trends, marital status, professional certifications and recreational interests, and more to help you improve segmentation and targeting to deliver compelling offers to the right prospects at the right time.
Deeper prospect insights and powerful linking technology can help you segment prospects, tailor messaging and boost response rates. By more accurately targeting the best prospects who are most likely to respond, you can decrease customer acquisition costs — and increase marketing ROI.
Response modeling can help you optimize engagement and boost ROI. Look-alike models of the best-performing customers in your portfolio can help you learn what characteristics they share. Use these insights to replicate success by identifying prospects with similar attributes and behaviors. Use profiling to help you better understand your customers’ identity and behavior characteristics compared to the industry baseline. Use propensity modeling to predict risk based on the performance of prior campaigns.
Start Acquiring Your Best Customers Today
Streamline customer acquisition efforts while expanding your prospect pool.
Drive growth while mitigating risk.
Contact Us Today to Learn More
