Better understand where your customers and prospects are — and where they’re going. Change of address, estimated income/revenue trends, marital status, professional certifications and recreational interests — every piece adds new dimensions to the economic picture.

These insights help you seize opportunities based on more current information. See shifts sooner. Clue in  to whether a consumer or business is stable or struggling. 

Then, use these new insights to create models that prescribe the most relevant offers at the right time.  Target candidates who are most likely to respond. Identify new prospects who are a fit for pre-screen. 

To unlock growth, you need to go beyond the typical “marketing persona” — which is often little more than a best guess. We can help you break through the generalities to better differentiate the kinds of customers you should be talking to.

Our alternative data consists of real insights about real people, rather than modeled, surveyed or summarized data. Apply these attributes to sharpen your view of trends within your customer base. Clarify the indicators of a “best customer,” and focus your resources on this group.

A core strength of LexisNexis® customer acquisition solutions is our access to a variety of rich data sources, linked together to uniquely identify individuals.

This enables you to fill information gaps and get a more expansive view that includes the economic trajectory of a consumer or small business. Use this economic insight to make timely, personalized offers that resonate with recipients and increase lift.

Not only that — we help you leverage your target’s “sphere of influence” too. Our data linking capabilities are uniquely able to pinpoint relatives and associates (business partners as well as members of the household) who are connected to a specific individual. Identify others with similar profiles — turning your best customers into a new pipeline for portfolio growth.