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Improve Marketing Performance from the Top of the Funnel

Avoid marketing to high-fraud and institutional-risk prospects with advanced fraud suppression tools.
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Lead Integrity Attributes


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Choose prospects wisely

Fine tune your invitation-to-apply prospects with over 300 consumer profile attributes.

  LexisNexis® Lead Integrity Attributes provides powerful identity insights to help you identify
 the risks associated with your prospects. By accessing these insights early in the customer
acquisition phase, you can suppress identities who pose a high fraud or institutional risk. 


Run advanced analytics on multiple
prospect profile layers
Fraud scoring

Enable robust fraud scoring
for improved decision making
Suppress profiles

Suppress fraudulent and high-risk profiles
before you begin your campaign

LexisNexis® Lead Integrity Attributes leverages over 300 consumer attributes and advanced
analytics to help you create detailed identity profiles that facilitate in-depth fraud and
institutional risk assessment.

By minimizing the marketing costs and avoiding the burdensome application processing
associated with high-risk identities, lenders can focus their marketing budgets on prospects they
are more likely to approve.

Access 300+ profile attributes,
categories include:

  • Identity Fraud Risk Attributes
  • SSN Attributes
  • First Degree Relative and Associate Attributes
  • Characteristics of Input Address
  • Characteristics of Current and Previous Addresses
  • Differences between Input Address and Current Address
  • Differences between Current Address and Previous Address
  • Frequent Address Change
  • Phone and High Risk Address Attributes
  • Estimated Property and Asset Information
  • Derogatory and Non-Derogatory Public Records
  • Public Record Search Attributes
  • Education Attributes
  • Non-Prime Credit Solicitation Attributes
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Maximize your marketing efforts to acquire new customers

Potential prospects

Gain detailed insights about
potential prospects

Suppress profiles with high fraud and
institutional risks at the top of the funnel
before sending your invitation-to-apply
Reduce costs

Reduce marketing costs
and increase profits

Eliminate the marketing costs and application
processing expenses generated by high-risk
identities without compromising marketing goals
Manage fraud

Manage fraud and
institutional risk

Mitigate legal and regulatory compliance
issues arising from identity verification,
contradictory identities, fraudulent
activities and governing regulations

Rely on a trusted source for data technology

  For decades, LexisNexis® Risk Solutions has been providing robust and proven solutions for the lending
  industry. With a thorough understanding of credit card, banking and lending business models, we
proactively develop solutions that meet the demands and challenges of the financial industry.

Featured content

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Block high-risk prospects in
the customer acquisition stage

Learn how Lead Integrity Attributes can be part of your institution’s end-to-end fraud management control.

Download the Sales Sheet

Suppress high-fraud and institutional-risk identities

Ready to boost your invitation-to-apply marketing success?

Contact Us to Learn How We Can Help You

LexisNexis® Lead Integrity Attributes are provided by LexisNexis Risk Solutions FL Inc. LexisNexis® Lead Integrity Attributes are intended to screen lists of prospects for individuals who present a higher risk of fraud or legal and regulatory compliance issues. Lead Integrity Attributes are not intended to be used to screen lists of prospects for individuals who are not likely to respond to a given offer or promotion. That is, Lead Integrity Attributes should be used to control fraud or institutional risk and should not be used for marketing purposes. Lead Integrity Attributes does not constitute "consumer reports" as that term is defined in the federal Fair Credit Reporting Act, 15 USC 1681 et seq. (FCRA). Accordingly, Lead Integrity Attributes may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another permissible purpose under the FCRA. Without limiting the foregoing, Lead Integrity Attributes may not be used to (i) assess credit risk, (ii) make credit product or line decisions, (iii) underwrite or rate insurance, or (iv) decision applications from responders.

Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.