Lead Integrity Attributes


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Avoid marketing to high fraud and institutional risk identities.

An uncertain economic landscape and a rapidly changing regulatory environment have had a large impact on lenders.

As a result, there has never been a more critical time for lenders to identify innovative cost reduction strategies to offset increased compliance overhead and reduced revenue streams.


We've developed a complete data solution to help lenders fine tune their customer acquisition activities.

Built for the invitation to apply model

The invitation to apply acquisition model allows lenders to utilize a marketing list to invite a pool of prospects to respond to their product offers. Once the consumer responds to that offer, the lender completes their due diligence process to determine if they will accept or reject the product application. There are significant costs and risks associated with marketing to and processing applications from high risk identities. The LexisNexis® Lead Integrity Attributes can help by suppressing the high risk identities early in the customer acquisition process, significantly improving their ability to manage fraud and required institutional risk (legal and regulatory compliance issues arising from identity verification, suspicious or contradictory identities, fraudulent activities and governing regulations). These insights provide considerable costs savings in a lender's marketing efforts.

See identities closely—choose prospects wisely

LexisNexis® Lead Integrity Attributes draws from the industry's largest proprietary data repository. Advanced analytics are run on multiple layers of prospect information to create a detailed identity profile. The output is a revealing set of attributes allowing for in-depth fraud and institutional risk assessment, enabling reliable scoring and improved decision-making.

Reduce losses—increase profits

LexisNexis® Lead Integrity Attributes are designed to help lenders in the customer acquisition stage by equipping them with insights about prospects, risks associated with their address, and other suspicious or problematic data associated with their identity. These insights help them to suppress prospects, who pose a high fraud or institutional risk, from their marketing campaigns. The result is that lenders can eliminate the marketing costs and avoid the application processing associated with high risk identities, allowing them to spend less money on marketing without impacting the number of accounts they successfully book.

Ensure legislative compliance

Tougher legislation, including the CARD Act and the Dodd-Frank Act automatically creates more demanding due diligence and compliance regulations. LexisNexis® Lead Integrity Attributes helps credit card issuers comply with age-based regulations associated with the CARD Act and helps offset the costs associated with other stringent regulatory requirements.

Get it now: For more information about LexisNexis® Lead Integrity Attributes, please call 1-800-953-2877.


LexisNexis Lead Integrity Attributes contains 370 attributes within the following attribute categories:
  • Identity Fraud Risk Attributes
  • SSN Attributes
  • First Degree Relative and Associate Attributes
  • Characteristics of Input Address
  • Characteristics of Current (most recently reported) Address
  • Characteristics of Previous (next most recently reported) Address
  • Differences between Input Address and Current Address
  • Differences between Current Address and Previous Address
  • Transient Person Attributes
  • Phone and High Risk Address Attributes
  • Estimated Income, Property and Asset Information
  • Derogatory Public Records
  • Non-Derogatory Public Records
  • Public Record Search Attributes
  • Education Attributes
  • Sub-Prime Credit Solicitation Attributes
Get it now: For more information about LexisNexis® Lead Integrity Attributes, please call 1-800-953-2877.

More Information

LexisNexis® Lead Integrity Attributes: Advanced Fraud and Compliance Risk Assessment for Today's Customer Acquisition

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LexisNexis® Lead Integrity Attributes are provided by LexisNexis Risk Solutions FL Inc. LexisNexis® Lead Integrity Attributes are intended to screen lists of prospects for individuals who present a higher risk of fraud or legal and regulatory compliance issues. Lead Integrity Attributes are not intended to be used to screen lists of prospects for individuals who are not likely to respond to a given offer or promotion. That is, Lead Integrity Attributes should be used to control fraud or institutional risk and should not be used for marketing purposes. Lead Integrity Attributes does not constitute "consumer reports" as that term is defined in the federal Fair Credit Reporting Act, 15 USC 1681 et seq. (FCRA). Accordingly, Lead Integrity Attributes may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another permissible purpose under the FCRA. Without limiting the foregoing, Lead Integrity Attributes may not be used to (i) assess credit risk, (ii) make credit product or line decisions, (iii) underwrite or rate insurance, or (iv) decision applications from responders.

Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.