Improve Marketing Performance from the Top of the Funnel
Avoid marketing to high-fraud and institutional-risk prospects with advanced fraud suppression tools.
Download the Sales Sheet
Choose prospects wisely
Fine tune your invitation-to-apply prospects with over 300 consumer profile attributes.
LexisNexis® Lead Integrity Attributes provides powerful identity insights to help you identify
the risks associated with your prospects. By accessing these insights early in the customer
acquisition phase, you can suppress identities who pose a high fraud or institutional risk.
Run advanced analytics on multiple
prospect profile layers
prospect profile layers
Enable robust fraud scoring
for improved decision making
for improved decision making
Suppress fraudulent and high-risk profiles
before you begin your campaign
before you begin your campaign
LexisNexis® Lead Integrity Attributes leverages over 300 consumer attributes and advanced
analytics to help you create detailed identity profiles that facilitate in-depth fraud and
institutional risk assessment.
By minimizing the marketing costs and avoiding the burdensome application processing
associated with high-risk identities, lenders can focus their marketing budgets on prospects they
are more likely to approve.
Access 300+ profile attributes,
categories include:
- Identity Fraud Risk Attributes
- SSN Attributes
- First Degree Relative and Associate Attributes
- Characteristics of Input Address
- Characteristics of Current and Previous Addresses
- Differences between Input Address and Current Address
- Differences between Current Address and Previous Address
- Frequent Address Change
- Phone and High Risk Address Attributes
- Estimated Property and Asset Information
- Derogatory and Non-Derogatory Public Records
- Public Record Search Attributes
- Education Attributes
- Non-Prime Credit Solicitation Attributes
Maximize your marketing efforts to acquire new customers
Gain detailed insights about
potential prospects
Suppress profiles with high fraud and
institutional risks at the top of the funnel
before sending your invitation-to-apply
communications
institutional risks at the top of the funnel
before sending your invitation-to-apply
communications
Reduce marketing costs and increase profits
Eliminate the marketing costs and application
processing expenses generated by high-risk
identities without compromising marketing goals
processing expenses generated by high-risk
identities without compromising marketing goals
Manage fraud and institutional risk
Mitigate legal and regulatory compliance
issues arising from identity verification,
contradictory identities, fraudulent
activities and governing regulations
issues arising from identity verification,
contradictory identities, fraudulent
activities and governing regulations
Rely on a trusted source for data technology
For decades, LexisNexis® Risk Solutions has been providing robust and proven solutions for the lending
industry. With a thorough understanding of credit card, banking and lending business models, we
proactively develop solutions that meet the demands and challenges of the financial industry.
Featured content
Block high-risk prospects in
the customer acquisition stage
Learn how Lead Integrity Attributes can be part of your institution’s end-to-end fraud management control.
LexisNexis® Lead Integrity Attributes are provided by LexisNexis Risk Solutions FL Inc. LexisNexis® Lead Integrity Attributes are intended to screen lists of prospects for individuals who present a higher risk of fraud or legal and regulatory compliance issues. Lead Integrity Attributes are not intended to be used to screen lists of prospects for individuals who are not likely to respond to a given offer or promotion. That is, Lead Integrity Attributes should be used to control fraud or institutional risk and should not be used for marketing purposes. Lead Integrity Attributes does not constitute "consumer reports" as that term is defined in the federal Fair Credit Reporting Act, 15 USC 1681 et seq. (FCRA). Accordingly, Lead Integrity Attributes may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another permissible purpose under the FCRA. Without limiting the foregoing, Lead Integrity Attributes may not be used to (i) assess credit risk, (ii) make credit product or line decisions, (iii) underwrite or rate insurance, or (iv) decision applications from responders.
Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.