Reduce online friction for customers and accurately detect fraud
How a U.S. retailer optimized their e-commerce customer experience
A large U.S. retailer selling a wide range of products and services decided to make e-commerce a major strategic focus. Its goal was to create an omnichannel experience across the customer journey that was both streamlined and secure. But to do so, it had to be able to differentiate between legitimate customers making a purchase online and people attempting to use stolen credentials to commit fraud.
By leveraging global shared intelligence from the LexisNexis® Digital Identity Network®, LexisNexis Risk Solutions was able to deliver a complete, end-to-end solution that helped the retailer instantly recognize trusted customers and authenticate their transactions to create a successful user experience. At the same time, the retailer was able to reduce false positive rates and accurately detect high-risk transactions, minimizing its exposure to fraud.
Learn more in our case study, “LexisNexis® Risk Solutions Supports Retailer’s Omnichannel Vision by Reducing Online Friction for Trusted Customers and Accurately Detecting Fraud.”
