Uncover Powerful Insights Into Customer Needs, Interests and Behaviors
Making the right offers to the right customers begins with powerful insights into needs, interests and behaviors. Without relevant information, you may be wasting valuable time and resources—and exposing yourself to undue risk.
Our Customer Acquisition and Customer Risk Assessment solutions improve performance across every phase of the customer lifecycle.
- Create and Test Models – Our expansive alternative data on prospects can significantly improve predictive modeling by delivering a more holistic prospect perspective. It also allows you to expand your addressable market to include historically unbanked or underserved consumers.
- Build Lists – Our solutions help turn theoretical models into actionable targets by appending life stage and lifestyle attributes to help build pre-qualified lists based on customer lookalike models.
- Develop Offers – Our solutions help you build tailored marketing messages and right-sized pre-approval offers by leveraging household and psychographic data.
- Process Applications – Simplify onboarding and balance risk and reward with a more complete prospect picture. Our solutions reveal more insights on consumer and business applicants and fills in the blanks on thin or no-file candidates to support confident, real-time decisions.
- Manage Accounts – Proactive account management demands ongoing monitoring to help identify changes before they impact your portfolio. Our solutions help uncover life events, customer behaviors and purchase trends so you can maximize portfolio performance and avoid risk.
We designed our solutions to help you acquire valuable customers and manage risk across your customer lifecycle. Contact us to learn how our alternative data, machine learning intelligence and advanced solutions delivers deeper consumer insights that improve predictability and strengthen the performance of your customer portfolio.
LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Some of our Customer Risk Assessment and Customer Acquisition Solutions services are a consumer reporting agency products provided by LexisNexis Risk Solutions Inc. and may only be accessed in compliance with the Fair Credit Reporting Act, 15 U.S.C. § 1681, et seq. The remainder of our Customer Risk Assessment and Customer Acquisition Solutions services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act, 15 U.S.C. § 1681, et seq. (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, these Solutions may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature and origin of public record information, the public records and commercially available data sources used in reports may contain errors.