Mountains of data to manage
Inputs come from a number of sources, in inconsistent formats
Patchwork of systems and sources (Average of 36 data-gathering systems and vendors used for marketing efforts) 1
Complex, customized data requests to support critical business initiatives
Rules-based linking doesn't effectively match up associated records
LexisNexis and the Knowledge Burst logo are registered trademarks of Reed Elsevier Properties, Inc., used under license.
Copyright © 2015 LexisNexis Risk Solutions. All rights reserved. NXR12798-01-1215-EN-US
Sources:
1 Forbes Insights & Sitecore, "Customers for Life: Technology Strategies for Attracting and Keeping Customers"
2 CDC National Vital Statistics System, National Marriage and Divorce Rate Trends
3 USPS, Guide to Move Update
4 Melissa Data Corp., Non-USPS Change of Address Report
5 Dun & Bradstreet, Best Practices in Registration Data Management
6 Penn Schoen Berland & Future Workplace, "Multiple Generations @ Work" Survey
7 RingLead, Analysis of U.S. Department of Labor Statistics
8 Ovum Research, "Bad Data Costing US Business $700 Billion a Year"
9 Gartner, "Measuring the Business Value of Data Quality"
10 Ponemon Institute LLC, True Cost of Compliance Report
11 SiriusDecisions via PRWeb